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Bo Bo Bo! Bojangles’® Spreads Cheer with New Holiday-Themed Big Bo Box®


November 18, 2019 – CHARLOTTE, N.C. – Did you overcook the turkey? Is your ugly Christmas sweater party a little too ugly? Drop a Big Bo Box on it! Just in time for the holidays, the Southern chain is unveiling a new, holiday-themed Big Bo Box to turn your holiday stress into cheer.

Bojangles’ knows nothing says “Happy Holidays!” quite like sharing a good meal with friends and family, but between decorating the house and Christmas shopping, things get a little hectic. That’s why this year, Bojangles’ is taking the stress off its customers by preparing delicious family meals, including the brand’s 8-piece Big Bo Box. This ready-to-go meal includes eight pieces of hand-breaded, Cajun-spiced chicken, two picnic fixin’s, four made-from-scratch buttermilk biscuits and a half-gallon of Legendary Iced Tea® – all in the holiday box for a special price of $19.99. Pricing and participation may vary in your market.

“The holidays are about feeling at home, and Bojangles’ wants to be sure our customers know we’re there for them wherever they may be this season,” said Jackie Woodward, Bojangles’ chief marketing officer. “With colorful lights and a Santa hat on the outside and our delicious family special on the inside, this festive Big Bo Box is sure to bring joy to any holiday gathering.”

Starting Monday, Nov. 18, Bojangles’ lovers are encouraged to snap a picture of themselves incorporating the holiday-themed box into their decorations as part of Bojangles’ Holiday Bonus Contest for a chance to win $5,000. Pictures can be uploaded to www.bojangles.com/HolidayBonus. The contest will close Dec. 25.

About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles’® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixin’s (sides) and Legendary Iced Tea®. As of June 30, 2019, Bojangles’ had 763 system-wide restaurants, of which 320 were company-operated and 443 were franchised. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook, Instagram and Twitter.

Contacts

Media Contact:
Brian Little, Bojangles’ Corporate Communications (blittle@bojangles.com or 704-519-2118)
Stacey McCray, LGA (smccray@thinklga.com or 704-552-6565)